Absurd book titles - the sequel
Umm…..yes.
Umm.....yes.
AOL logo and identity redesign
Just caught wind of the new AOL logo and identity. What they’re going to spin as “raw”, “energetic” and “unique” is really just “unfinished”, “unfocused” and “generic”.
The new face is the brainchild of 27 year old Maureen Sullivan - former assistant product manager at Google. Apparently, Maureen is AOL’s new chief of staff. That’s right. In fact:
Brand consultants Wolff Olins did a lot of the creative work, but an AOL spokesperson tells us, “Since we don’t have a CMO on board, [Maureen] was the driver behind this rebranding effort from AOL’s side, working with and directing Wolff Olins.” 1
This goes to the heart of what we creatives face every day. It’s the idea that everyone is a designer. AOL’s new identity blows that myth out of the water.
Dear Mr./Mrs. Executive - I’ll stop opening your Excel spreadsheets and moving numbers around if you’ll stop directing design firms to create such insipid work.
1 From BusinessInsider.com
Best Buy redesigning brand?
Good article over here regarding the proposed redesign of the Best Buy brand…
Yo! Imma let you finish…
Music Appreciation 101
OK - even though this is a design blog, we all know that music and design go hand in hand. So here’s how this works - I’m gonna link to some songs by a cool, obscure groups or artists. I’ll give you the first link. The rest is up to you. Do your homework and send back other great related clips. Let me know who you find interesting.
My favorite absurd book titles
Anybody Can be Cool, but Awesome Takes Practice
Who Cares About Elderly People?
Cooking with Pooh
That’s actually my theme for 2009 - “Anyone can be cool, but awesome takes practice”. It also apparently takes a sweet mullet and wicked 80s sweater.
Thanks to Amanda Griffin for sending these my way.
Beautiful hand-lettered font
Incredible, creative stop-motion video
New Coke can designs for summer
This is just beautiful design. Addition by subtraction. Less is more. Not to mention, Coke is the nectar of the gods. I think I like the sunglasses design best, but they’re all fantastic.