Archives for the 'design' Category
Where did the design “dictators” go?
Friday, July 2nd, 2010
I took my first agency gig at a small firm in San Antonio at the tender age of 22. I had been working for a couple years in the creative department of a medical products corporation, and that was my only exposure to the design process. Here’s how I thought it worked:
Marketing manager has idea
Marketing [...]
Starbucks is destroying their brand
Wednesday, May 26th, 2010
I just read this story over at CNN
Howard Schultz, CEO of Starbucks was lamenting their meager 10% market share and talking about how to “attack the competitors”. They don’t compete well against Maxwell House or McDonalds.
Note to Mr Schultz: Why do you think anyone WANTS you to compete with those brands? Back in the day, [...]
AOL logo and identity redesign
Tuesday, November 24th, 2009
Watch the Video Preview
Just caught wind of the new AOL logo and identity. What they’re going to spin as “raw”, “energetic” and “unique” is really just “unfinished”, “unfocused” and “generic”.
The new face is the brainchild of 27 year old Maureen Sullivan - former assistant product manager at Google. Apparently, Maureen is AOL’s new chief of [...]
Best Buy redesigning brand?
Tuesday, November 10th, 2009
Good article over here regarding the proposed redesign of the Best Buy brand…
New Coke can designs for summer
Thursday, May 7th, 2009
This is just beautiful design. Addition by subtraction. Less is more. Not to mention, Coke is the nectar of the gods. I think I like the sunglasses design best, but they’re all fantastic.
See them in all their glory here.