Archives for the 'user experience' Category
Where did the design “dictators” go?
Friday, July 2nd, 2010
I took my first agency gig at a small firm in San Antonio at the tender age of 22. I had been working for a couple years in the creative department of a medical products corporation, and that was my only exposure to the design process. Here’s how I thought it worked:
Marketing manager has idea
Marketing [...]
Starbucks is destroying their brand
Wednesday, May 26th, 2010
I just read this story over at CNN
Howard Schultz, CEO of Starbucks was lamenting their meager 10% market share and talking about how to “attack the competitors”. They don’t compete well against Maxwell House or McDonalds.
Note to Mr Schultz: Why do you think anyone WANTS you to compete with those brands? Back in the day, [...]
Why can’t I just get gas anymore?
Sunday, April 12th, 2009
I pulled in to Exxon the other day to fill up my 96 Suburban. (Yes - I realize that I drive a gas-guzzler and Exxon is a notoriously poor choice of gas stations. If you’ll stick around, maybe I’ll beat a baby seal to death with an endangered owl ; )
Anyway - I swiped my [...]