Archives for the 'rants' Category
Sunday, June 24th, 2012
I just experienced Microsoft’s first big marketing push for the new Surface - it’s iPad “killer”. My first touch was this weird, unfriendly video. No people. Cold. Granite. Like a scene from the opening credits for Terminator 5.
Friday, April 27th, 2012
I thought it should go without saying in 2012, but apparently some development teams haven’t gotten the memo as evidenced by the agonizing site I just struggled through.
The first and most important rule of usability for web applications is this: Make sure the browser back button works!!!!
Look - I know it’s difficult; trapping states, defining session [...]
Friday, December 10th, 2010
Do you wish you had good ideas? “Do you long to think outside the box!” Here are some things that may be holding you back - with my proposed solutions.
Reason 1 - You’re worried about what others will think
You’re in a meeting and the leader says “OK - does anyone have any ideas?” Blank stares. [...]
Friday, July 2nd, 2010
I took my first agency gig at a small firm in San Antonio at the tender age of 22. I had been working for a couple years in the creative department of a medical products corporation, and that was my only exposure to the design process. Here’s how I thought it worked:
Marketing manager has idea
Tuesday, November 24th, 2009
Watch the Video Preview
Just caught wind of the new AOL logo and identity. What they’re going to spin as “raw”, “energetic” and “unique” is really just “unfinished”, “unfocused” and “generic”.
The new face is the brainchild of 27 year old Maureen Sullivan - former assistant product manager at Google. Apparently, Maureen is AOL’s new chief of [...]
Thursday, September 17th, 2009